For any business to survive in today s world, it needs to be able to cut down on advertising costs and be able to get repeat customers whenever possible. The fact is there are not that many marketing methods that can help businesses get repeat customers, but there is one that is more effective than the rest. Email marketing is a great way for a company to build relationships with clients and get more repeat sales.
The key to getting results with email marketing for any company is to determine what type of results your business is looking for. An offline business that may not be able to get repeat customers may just be looking to get a customers contact information so they can bring that customer into their sales funnel. An online business may also be looking for the same thing if they know that they can t get a repeat sale from a customer.
Most businesses do have repeat sales opportunities however. By getting an email lead, a company can market to that person more than once, which can t be done with most other marketing methods. An online company may only get one chance to sell to a customer. So it is important to get a customer s email address so that the online business can try a few more times to get a sale.
Another important thing for a company to do is to create an email list that is only filled with customers. If a customer has already spent money once with a company, they will be much more likely to make another purchase in the future. Recent data has shown that it can cost as much as ten times the amount of money to bring in a new customer as it costs to get repeat business from an existing customer. For this reason it is important that a business utilizes email marketing to make sure they aren t losing more sales and spending more money than they need to.
Email marketing is also a great way for a business to establish a relationship with customers. Many businesses come off as cold and corporate like. If a company can offer useful tips and advice to their customers, then those customers will become much more likely to spend money with that company. By establishing a relationship with customers, a business can also get more marketing power because those people on the list may be more likely to tell their friends about that business.
Another key aspect for being successful with email marketing is to use a reputable email marketing company that will send out bulk emails. Some email marketing companies get most of their emails sent directly into potential customers spam folders. For this reason, it is essential that a business gets an email marketing provider that has a proven track record of delivering emails successfully. Some online email marketing companies also offer email tracking to determine how many customers open emails and then click any links within the emails. It s little things like this that can help any business be more successful.
Trevor Richards writes on behalf of Extravision (http://www.extravision.com), a UK supplier of email marketing services.