The t shirt is a very simple understated garment, and yet it is so much more. The t shirt is the ultimate comfort apparel, and it has assumed this role since it was first discovered way back in the annals of history. There are many reasons why t shirts have outlasted countless fashion garments and trends: it allows us to move freely without having to deal with any frills here and there. They can be worn at any time and to any occasion. They are popular outfits for a regular day at work, but when accessorized and designed accordingly, they can also work even for special events. They can be paired with jeans, skirts, shorts, or topped with jackets, windbreakers, cardigans, or maybe a colorful scarf. They are easy to find and can be bought just about anywhere. They come in all colors and styles, with different types of fabric. And they are also very affordable.
This is why we often see a lot of companies printing out their own company custom t shirts. The t shirt has a very universal appeal – it is used the world over, and by all ages, race, means, and manner of people too.
If used correctly, customized t shirts can be the marketing tools you ve been looking for: cheap but has a wide reach and can get your company name and logo exposed to people you otherwise would have had no way of reaching.
Think of it this way: an average person, depending on his lifestyle, age, and the time he spends outdoors, will more or less come into contact with around 100 different people on an ordinary day outside. Each day the wearer wears your custom tee, you get a reach of more or less 100 potential customers. Now, the next time the wearer dons the shirt, and the next after that, your reach gets even wider.
For companies, these exciting mass appeal benefits of customized t shirts can be summed up in three main benefits:
First, t shirts are as durable as an advertising tool can get. TV commercials last for only 30 seconds, and you can only rent billboard space for a given period. But t shirts will continue promoting your product and brand as long as the print is still intact and as long as the t shirt is still wearable and worn by the owner. And you didn t even have to pay much company dollars for it, and yet it s the most resilient promotional tool around.
Second, t shirts allow you to set your specific targets. Since t shirts can be flexibly designed and chosen in your ideal color and style, you can create custom tees targeted specifically to your chosen market. If you are targeting women, baby tees and tank tops would be more attractive. If you are targeting men, collared shirts and sweatshirts are irresistible.
And third, customized t shirts can paint a thousand words. They can be designed to suit whatever purpose or need you have. You can use them to promote your brand or to promote a seasonal sales offer. You can put slogans and catchy taglines on them.
Despite the low cost of customized shirts, it is good to note that if you are planning to maximize the benefits of these t shirts, you also need to set aside a fund for these t shirts so you can get plenty of them and give them away to as many people as possible.