According to the operation, product micro bo could not take it as a normal user micro beau s operation, want to have positioning content and a detailed operation plan, the bo as web site operating well or not, first look at your site s location in is what? If you locate and promotion strategies have deviation, explain your operation scheme failed.
Micro bo, when micro bo in domestic opened up, most of the enterprise are not imagine now in the Internet s position slightly bo have multiple, but the weight from the proof to all these facts, from sina split sina micro bo out development, and divided into subsidiary invested development, and grandiose to publicize sina micro bo, attract more users to use, and tencent utilize its QQ client advantage also attracted to numerous users to use products, micro Po power affects every Internet activists, and the traditional e commerce industry, to another level, a new generation of news media communication tools, with the advantage of quick, timely beat many network marketing media. Many companies found micro bo in marketing, the influence of the traditional great marketing method on how to plan behind, dedicated to operation for a good product official micro bo, using the micro bo influence to drive product marketing.
In opening micro bo account must consider product before the operation positioning, micro bo how to operation, operation purpose is what, what is the operation objectives? A detailed operating plan to use your micro bo better development, as long as your micro bo development well, naturally to the development of product sales, if you don t consider these factors and blind opened accounts, constantly, then hair brush fans product advertisement promotion, bring effect is not ideal, because of the lack of interactivity and precision will only give users, and content and bring antipathy to release is not easy mood, all personal feelings, because as a product content such as the content of the micro bo, release is personal content is completely not conform to, also no user to concern you, but release product positioning crowd related content, meaningful can attract target user group, and that s the micro bo operation positioning. As long as you have a good location, to operation. As long as the operating well, natural product sales. The content of the product micro bo and how to position, this is a very key things, operating a micro bo like running a web site.
Product target users positioning:
Product sales object is what? If the company s products is XX software, the products are for sale, users of the product that your target audience is sales people. So the micro Po fans is sales users rather than students, stars group.
Micro bo platform choice
A byword have cloud: male fear in the wrong line, female afraid married the wrong lang, if choose prospects good platform, product with its development, choose the wrong contrast, domestic micro bo famous platform has a lot of, for example, sohu, sina, tencent, netease, referred to in front of sina and tencent micro bo platform is larger, the advantage in choosing platform in the two should be on the platform of choice, tencent micro bo user groups, sina micro bo is the function is much, under the user groups, sina subdivide user groups are centered, and tencent use client activation produced some users to the majority of users are students, each has its own characteristics. See the needs of their products for what kind of people choose which platform to operations.
Perfecting personal material
First impressions are very important, if your micro bo Settings to the user, the first impression is poor, won t be coming to view your micro bo content, especially in Settings, product micro bo is carefully personal data to fill in, don t careless finishs STH, micro bo as a web site if the title, keywords, website content description, you feel ignored cursorily skolnick search engines will be content on your site? Spider will also visit your site again? So in micro bo set to put personal material, product logo, topic, labels and concern as content should be cautious people fill in, and as enterprise product micro bo, can provide the relevant proof material to micro bo authentication, the authentication can make senses the exclusion of other ma3 jia3 products account provides product information, the second micro bo authentication gives a feeling of a trust, secondly in micro Po fans have a certain amount of ascension, so the micro bo material more perfect more it will bring trust feeling.
Sure belongs to the product topic
Target groups positioning is good, determine what is tiny bo topic? For example said before the sale, the product micro bo crowd and content with sales people should target for relevant content and content is classification is look specific product requirements, because we take in sales target groups positioning, the issue of concern to them, for they watch present crowd also positioning their sales of micro bo attention topic, so positioning content to the sales people, with reason is website frame design perfect, of course, is making content for users to watch, if contents meet user s taste, repeat customers more natural, the topic is sure to concentrate on is for this topic unceasing increase content, as long as we persist in doing it, you are sure to succeed, attract greater user s attention.
Promotion strategy implementation
Products using the micro bo to promote, and micro bo is to use other promotion strategy to let more customers to pay attention to, and lock promotion for sales categories, from crowd of micro bo user theme search, users, tag, QQ group, sales BBS etc place to attract users to listen to his own micro bo. More promotion means collided on the network will have a lot of, look to whether can hold a bottom go to, you know, the hardest truth if the prize activities held series in the operation to support micro bo is a better strategy.
Do product micro bo must do micro Po s positioning, don t pursue fans number, but improve micro bo broadcast quality, if shawn elyse segal, often is the loss outweights the gain. Previous don t put too much; target localization activities and promotion means prize with insist on success, executive from far away.
As long as the user group lock and a good location to better subject to operating products step by step by micro bo micro bo, again the product promotion, achieve the ultimate operation went purpose.