If you want to promote your goods and services on Facebook, then you need a Facebook Fan Page. Your fans will be able to get updates about the latest events and happenings on your website via this Fan Page. More importantly, such Fan pages is a convenient way for your fans to be in touch with you even as you carry on marketing your goods and services and they may never have to reach your site for all these to happen. There is no doubt that there are great benefits to be derived from using Facebook Fan page and there is no reason why every business should not have one linked to their web pages.
Setting up a Facebook Fan Page is not such a difficult task. Facebook will provide you with a template and all you have to do is fill out the required information such as the name you wish to call your Fan Page and all other necessary information. The use of Avatars on these pages is now a common occurrence and you too can use one. The avatar is one of the very first things your fans will see when they visit your page so you have to make sure that they can easily recognize it. It is common for people to make use of the same logo found on their website as their avatar on Facebook Fan Page. You can also adopt this practice as it will help your visitors to easily connect with your website.
When you are done setting up the page, you can then begin to promote your new Fan Page. It is critical that your visitors see your Fan Page if it is going to be of any benefit to you. On your website, you need to place a Facebook Icon so that when visitors to your site click on the Icon, they will be taken directly to your Facebook Fan Page. You should also place a short text beneath your Icon and it should direct your visitors to Facebook. Your text should read something like, “Follow us on Facebook”. Many people are already using things like that and you must have seen similar things on some websites.
When you have properly set up your page and you have carefully selected the right button that links it to your website, your next task is to enhance and increase the efficiency of your Click through rate. For best results, you need to use particular icons over others. This is because some of the icons are much more conspicuous than others and as such many more Fans will find you on Facebook and become your loyal followers. It is important that you get this optimization stage right. Any wrong step and the whole process will be ruined. Ensure that you use an Icon that is not too elaborate but bold enough for people to notice it. One important thing you must give careful consideration is the icon’s color. You should use one that its color perfectly harmonizes with the overall design of your website.