The Bite Tour, which is described as the largest travelling experience, has been making waves in various food and music festivals across the United States. During its first four weeks of touring the country, the tour has captured record numbers of consumers in such events like Cleveleand’s “Great American Rib Cook Off” and the “Taste of Syracuse” food festival.
An event within an event promoted by NFuse 360 Marketing, the Bite Tour’s flagship event is the Travel Channel’s “Man v. Food Nation” installation, which gives fans the opportunity to experience the hit show first hand. Aside from making eager fans participate in food contests such as the infamous hot wing food competition, they are also given the chance to shoot a short video explaining why they should be considered to join Adam Richman in one of the current season’s final episodes.
Another reason why the Bite Tour has been attracting a lot of consumers in various festivals across the nation is because of the Xbox 360’s Kinect stand. Kinect is a motion sensing input device specially designed by Microsoft for the Xbox 360 video game console. This software currently holds the Guinnes World Record of being the fastest selling consumer electronics device m the world, having sold eight million units in its first 60 days alone. The Kinect is Xbox’s answer to the Wii Remote Plus and the PlayStaytion move.
The Xbox stand in the Bite Tour invites attendees of the festival to play some of Kinect’s most popular games such as “Dance Central” and “Kinect Sports”. Because of the enthusiastic cheers of the spectators supporting the gamers, the Kinect for Xbox stall adds a cheerful feel to the festivals.
Aside from the “Man v. Food Nation” installation and the Kinect for Xbox stall, other activities that people can look forward to during the Bite Tour include a wide variety of games and free sampling of top food products such as Cape Cod potato chips and Texas Pete Hot Sauce as well.
According to Jay Freedman, NFuse’s managing partner, the Bite Tour was created due in part to the success of the company’s 11 year old Fall College Program, a similar tour which also provides consumers with worthwhile experiences in different food and music festivals across America. Freedman adds that as early as now, they are already planning to expand the tour’s itinerary for 2012.
The Bite Tour has already been to Cleveland, Ohio, Syracuse, New York, Charlotte, North Carolina, Belleville, Michigan, Washington D.C., and Naperville, Illinois. It will culminate on September 3 during the Kick Off Classic Food Fest in Atlanta Georgia, home of the 1996 Summer Olympics.
For more information about the dates and activities of the tour, you can visit their website at http://www.thebitetour.com/default.html. The tour can also be followed on Facebook via http://www.facebook.com/pages/The Big Bite Tour.
NFuse 360 Marketing is an events company based in Deerfield Beach, Florida and Los Angeles, California as well. For more information about the company, visit their official website, http://www.nfusemarketing.com
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